Description
Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today's uncertain business environment.
About the Author
Stuart Skorman founded and is former CEO of four innovative, trendsetting companies: Empire Video, Reel.com, HungryMinds.com, and Elephant Pharmacy. Skorman has been featured in numerous publications, including Business 2.0, Fortune Small Business, Forbes, BusinessWeek, and USA Today.Please visit Stuart at: www.stuartskorman.com
Catherine Guthrie is an award-winning journalist whose work has appeared in dozens of national magazines.
Book Information
ISBN 9780787987329
Author Stuart Skorman
Format Hardback
Page Count 224
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 345g
Dimensions(mm) 218mm * 150mm * 23mm