Competing by Design: Creating Value and Market Advantage in New Product Development by Craig Erhorn 9780471132165

Name: Competing by Design: Creating Value and Market Advantage in New Product Development by Craig Erhorn 9780471132165
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This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.

Book Information
ISBN 9780471132165
Author Craig Erhorn
Format Hardback
Page Count 300
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 588g

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Competing by Design: Creating Value and Market Advantage in New Product Development by Craig Erhorn 9780471132165

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