This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.

Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

About the Author

Cees Leeuwis is the author of Communication for Rural Innovation: Rethinking Agricultural Extension, 3rd Edition, published by Wiley.

Anne Willem van den Ban was a Dutch scholar, whose work focused on agricultural extension.

Reviews

"This book expands and updates the knowledge base about agricultural extension and communication for innovation. Content is logical, theoretically supported, and highly cross-referenced. It includes theoretical and practical implications that can help communication practitioners, researchers, and policy makers improve their effectiveness." (International Journal of Agricultural Management, 1 April 2014)

Book Information
ISBN 9780632052493
Author Cees Leeuwis
Format Paperback
Page Count 432
Imprint Wiley-Blackwell
Publisher John Wiley and Sons Ltd
Weight(grams) 839g
Dimensions(mm) 244mm * 173mm * 19mm