Description
About the Author
Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance. Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.
Reviews
Seize on Co-opetition * The Economist *
Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time. -- Rudi Bogni * Times Higher Education Supplement *
A terrific book! * Tom Peters *
Book Information
ISBN 9781861975072
Author Adam M Brandenburger
Format Paperback
Page Count 304
Imprint Profile Books Ltd
Publisher Profile Books Ltd
Weight(grams) 220g
Dimensions(mm) 196mm * 128mm * 22mm