Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.

Based on the five stage OIMCO selling model it covers:

-Opening-phase selling skills, including taking control of your selling space and sizing up the customer
- Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer's imagination
- Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling
-Closing-phase selling skills, including tuning in to buying signals, manufacturing a close and perfecting the art of silence
- Objection-handling-phase selling skills, including conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised

All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales.


NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF
Tests in the book to keep track of your progress.

EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding.

THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.

TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.

Learn from an expert in 52 easy lessons how to get that sale, from opening to closing! With an accompanying CD, this is a handy carry-in-the-pocket guide to top selling techniques.

About the Author

Roger Brooksbank Ph.D, internationally known author and speaker with extensive experience as a sales manager, marketing director and business owner. Now Associate Professor of Marketing at the University of Waikato, NZ

Book Information
ISBN 9781444104943
Author Roger Brooksbank
Format Paperback
Page Count 160
Imprint Teach Yourself
Publisher John Murray Press
Weight(grams) 182g
Dimensions(mm) 198mm * 128mm * 11mm