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Car Launch: The HUman Side of Managing Change by George Roth 9780195177985
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Car Launch: The HUman Side of Managing Change by George Roth 9780195177985

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Car Launch: The Human Side of Managing Change is the first book in the new Oxford series, The Learning History Library. It is edited by Art Kleiner and George Roth, both of whom originated the concept of the learning history. These extended "Living" case studies use an innovative format based on "the jointly told tale" to help narrate the story of major intra-firm transitions. The learning history succeeds in balancing traditional research with pragmatic imperatives and powerful imagery.

Book Information
ISBN 9780195177985
Author George Roth
Format Paperback
Page Count 252
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 448g

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