This new student textbook draws authoritatively on a wide range of actionable, conceptual, practical, case and visual material to help develop vital business skills for the 21st century within the organizational and societal contexts of problem-solving, identifying opportunities and finding solutions. Skills and competencies covered include: communication; co-operation; creative/critical thinking; and data-driven decision-making. These are essential skills needed in workplace and social environments that are increasingly volatile, uncertain, complex and ambiguous (VUCA). They are integral to solving not just business problems but largescale societal challenges including global injustices and sustainability, and the author draws accordingly on the UN's Sustainable Development Goals (SDGs) throughout the text to help emphasise and impart the role of business skills in balancing prosperity and purpose. Includes short videos from the author to provide overviews of each chapter.

Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.

About the Author
Marc Baaij is an associate professor of strategic management at the Rotterdam School of Management (RSM) at the Erasmus University Rotterdam in the Netherlands. Previously he worked for the Boston Consulting Group (BCG) as manager of research and strategy consultant. Marc specialises in methods and techniques for strategy development and implementation, with a focus on stakeholder management and strategic foresight development. He has written professional books and scientific articles on strategic management, management consultancy, and structured problem solving. Besides teaching bachelor, master, and MBA students, Marc also provides open and in-company training in structured problem-solving and communication for managers, consultants, and other business professionals. He also serves as a soundboard for managers in cases of strategy development and implementation. Marc holds a master's degree in economics and is a PhD in strategic management.

Reviews
'This book is THE book for anyone who wants to solve problems in a structured manner. The method presented in this book is practical, valuable, and proven. Even for those who are not inclined to approach problem-solving in a structured manner, I highly recommend reading this book as a first step. Marc Baaij brilliantly demonstrates his exceptional writing skills in this book.' -- Muel Kaptein

'This is a superb practical skills text employing a central area of Problem Solving to provide an extremely focused and rounded way of delivering this subject. The text delivers its key concepts and academic knowledge in a highly structured and engaging manner and there is an exceptionally good balance between knowledge, higher learning, and opportunities for reflection. This text provides students at any level of higher education to meet the challenges ahead.'

-- Joel Arnott



Book Information
ISBN 9781529600001
Author Marc G. Baaij
Format Paperback
Page Count 392
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 760g