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Dieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Management von Marken. Dabei stehen die Gestaltung der...

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all...

Dieses Buch analysiert ausgehend von einer begrifflichen Diskussion zu Mittelstand, KMU und Familienunternehmen die volks- und betriebswirtschaftliche Bedeutung des Mittelstands für Deutschland. Diese wird in der Folge international relativiert und es...

The book aims to converge the perspectives of authors, editors, and reviewers to discuss modern scientific publishing practice and emerging concerns in the contemporary world. Authors, editors, and reviewers form a triage in a publishing ecosystem which...

This book demonstrates how generative AI, a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. It describes the most recent findings and applications...

Der Zinseszinseffekt, das „Grundgesetz der Geldvermehrung“, wird in seiner Wirkung enorm unterschätzt. Vielen Geldanlegern ist nicht bekannt, dass sich damit eine regelmäßige Verdopplung der Ersparnisse erreichen lässt. Auf diese Weise kann man eine...

Derivates Unlocked: A Practitioner's Perspective offers the reader a practical explanation of the key concepts underpinning financial derivatives. Resolutely selective and user-friendly, this book constitutes an introduction to the basic pricing, design...

This book provides a powerful, intuitive methodology on how to approach data leadership in a way that will steer organizations to deliver effective, improved and sustained data performance. Data Excellence shows how data leaders can strategize and...

"Ironwill 360° Leadership: Moving Forward" by Douglas Pflug is a captivating journey into the future of leadership in 2025 and beyond, tailored for forward-thinking visionary leaders hungry for success. Prepare yourself for twelve game-changing trends,...

The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and...

"Ironwill 360° Leadership: Moving Forward" by Douglas Pflug is a captivating journey into the future of leadership in 2025 and beyond, tailored for forward-thinking visionary leaders hungry for success. Prepare yourself for twelve game-changing trends,...

Organization change can be messy. Much of what matters takes place under the surface, and overlooking these hidden factors - as most change programmes do - too often results in failure and frustration. What’s the answer? More thoughtful conversation,...

In developed countries like the US, Germany and the UK it has been observed that workers who perform non-routine activities, either cognitive or manual, have benefited in terms of employment and income, while those performing routinary tasks have seen...

Die Financial Due Diligence untersucht die aktuelle finanzielle Situation sowie die historische und geplante finanzielle Entwicklung eines Unternehmens und ist damit ein wesentlicher Prozessschritt bei M&A-Transaktionen. Das Buch fokussiert sich auf die...

Scholars and students working in a wide range of disciplines including organization studies, political sociology, political science, history, social movement studies, third sector studies, humanitarian and development studies, and social work studies...

This book discusses various aspects of future intelligent power grids, covering key topics including the operation of smart grids and microgrids, resource optimization, and energy management. Over the last few decades, the use of solar photovoltaics...

The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language – ‘the way we talk around here’ – contains the patterns of thought and...

Dieses Buch bietet eine Anleitung, wie Führungskräfte aller Disziplinen für den eigenen Bereich ein Power BI-Projekt aufsetzen können, um aus Daten Strategien, aus Vergangenheit Zukunftsszenarien und aus Handarbeit Automatismen zu gestalten. Das...

Today is a Great Day! New Attitudes for Attaining Project Success is a beacon of positivity and inspiration to project managers who, in their day-to-day work, are beset with challenges and uncertainty. Through a blend of personal anecdotes, insightful...

A revealing account of what we feed our citizens in schools, hospitals and prisons.Access to good food is the litmus test of a society’s commitment to social justice and sustainable development. This book explores the ‘good food revolution’ in public...

Effective Altruism is a movement and a philosophy that has reinvigorated the debate about the nature of beneficence. At base, it is the consistent application of microeconomic principles to beneficent action. The movement has exposed that many forms of...

Use of the NEC4 suite of contracts continues to grow and the new edition of Understanding the NEC4 Term Service Contract includes significant additional materials and changes since its original publication immediately after the initial release of the...

We don't have to conform to traditional ways of working. Uncover how to build a successful career on your own terms and develop the skills you need for the future with Design Your Life. Why settle with a conventional career path when you can build a...

How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists,...

In an interconnected world, where Europe needs to respond to complex societal challenges, a new form of governance has emerged, driven by the rise of transnational networks (TNs). This book delves into this transformative evolution, unravelling the...

Sustainable finance involves making investment decisions that consider not only financial returns, but also environmental, social, and governance factors. Additionally, the role and contribution of sustainable finance mechanisms in the transition to a...

This book examines gender inequality from the perspective of Feminist Economics, with empirical application, across different countries such as Turkey, United States, Mexico, Uruguay, Argentina, Colombia, Costa Rica and territories within Europe.It...

Why do ethnic minorities have less wealth and what can we do about it? In The Colour of Money, award-winning content creator and educator Mr MoneyJar takes readers through an essential guide to financial independence. From investing effectively to...

Agile is a mindset and a culture that has evolved beyond software development to encompass all forms of project management, business organizations, defense, and society. In today's fast-paced and ever-changing world, adopting an Agile approach is...

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.The volume covers various negotiation approaches, strategies, tactics and styles that are adaptable and...

The alternative financing space has grown exponentially in the last few decades, namely as a consequence of the financial crisis, technological advancement, niche customer segments, and more recently the pandemic. Now, with the inclusion of Fintech,...

Das Supply Chain Management hat sich etabliert, und große Konzerne ebenso wie mittelständische Unternehmen haben sich auf den Weg gemacht, das Potenzial moderner Wertschöpfungsketten zu realisieren. Hartmut Werner beschreibt in diesem Buch zunächst die...

MONEY.The object of our desires.The engine of our genius.Humanity’s greatest invention. Whether we like it or not, our world revolves around money, but we rarely stop to think about it. What is money, where does it come from, and can it run out? What is...

The job market is heating up, standards are higher… and competition is becoming fiercer… Want to accelerate your professional development – but can’t because life is moving fast and time is short? As long as you have The New MBA Playbook, an innovative...

Business model innovation occurs when an organisation discovers a new way of creating revenues or profits via its products or services. This book examines the concept as it applies across the creative and cultural industries in practice.The book examines...

The book explores the pivotal role of science and technology in achieving the sustainable development goals (SDGs) outlined in the agenda 2030 for sustainable development. It emphasizes the importance of integrating science and technology into developing...

Construction Company Management will give readers a detailed understanding of the critical aspects of managing a successful construction company in a dynamic and complex construction business environment characterised by intense competition, supply chain...

Dieses Fachbuch widmet sich alternativen Finanzierungsformen für den Mittelstand, die unter dem Oberbegriff der Crowdfinanzierung zusammengefasst werden.Mittelständische Unternehmen berufen sich seit jeher auf Stärken wie flexible Reaktionen, gute...

Die Kognitive Kybernetik (Cognitive Cybernetics) als neue Wissenschaftsdisziplin ist die logische und praktische Konsequenz der zunehmenden Technologisierung der Wissenschaften und der Lebenswelten. Als solche greift die Technologie in der Ausprägung...

Das Buch zeigt anhand vieler praktischer Beispiele wie Emotionen im Sport und Business begeistert positiv eingesetzt werden können, um Ziele zu erreichen und erfolgreicher zu werden. Es stellt auf anschauliche Weise dar, wie man durch den richtigen...