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Stay ahead in the marketing game by harnessing the power of artificial intelligence AI & Marketing For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create...

In a world where your hiding places are suddenly exposed, where do you put your skeletons? This is more than the story of Credit Suisse, a bank that failed; it's an investigation into greed, lies and unrelenting human ambition.Credit Suisse was a...

Stories matter. Written by renowned psychoanalyst, leadership scholar, and executive coach, Manfred Kets de Vries, this book uncovers, explains and captures the power and art of storytelling at work and in life, and how it can be applied in organizations...

Effective Altruism is a movement and a philosophy that has reinvigorated the debate about the nature of beneficence. At base, it is the consistent application of microeconomic principles to beneficent action. The movement has exposed that many forms of...

Essential Frameworks for Effective LeadershipUnderstand and unlock your full potential with consulting expert Bruce H. Jackson’s leadership guidebook.Combine attention with intention for the business results you want. Many guidebooks share step-by-step...

Das Steuerrecht kennt eine Fülle von Fragen, die im Rahmen der Besteuerung der Einkünfte aus Kapitalvermögen und aus Spekulationsgeschäften beachtet werden müssen. Ziel dieses Buches ist es, die komplexe Thematik zum leichteren Verständnis und zur...

From the 2008 crash, to pandemic price-spikes, to today’s sky-high inflation, everyone agrees: the economy has seen better days.But as soon as pundits and politicians start discussing economics, things get murky. Most books ask more questions than they...

Dieses Buch zeigt, warum Unternehmen eine neue – kundenverbundene – Kultur etablieren und pflegen müssen und wie diese Transformation gelingt. Ein einzigartiges Kundenerlebnis war noch nie so erfolgskritisch wie heute. Viele Unternehmen setzen daher auf...

Project management and business practitioners are often faced with a multitude of complex, multi-dimensional situations. While most practitioners and organizations are committed to doing what is right and honorable, the best path is not always clear...

This report examines the impacts of trade integration on the quantity and quality of jobs in developing countries and the underlying channels through which workers adjust. It also offers data, analytics, and a clear framework to help policymakers...

75th Anniversary EditionThe classic work on investing, filled with sound and safe principles that are as reliable as ever, now revised with an introduction and appendix by financial legend Warren Buffett—one of the author’s most famous students—and newly...

Drawing on work and positive psychology, this insightful book addresses contemporary workplace challenges and analyses evidence-based interventions in the employee wellbeing domain.Recent years have seen significant developments in the area of employee...

Attract, identify, and hire the right people.When there's an opening on your team, filling it is never a quick or easy process. You're down a person, and yet the work doesn't stop. Managers have varying levels of company support for the recruiting and...

An award-winning author’s powerful exploration of the remarkable women driving transformative change in America’s food system It’s well known that our industrialized food system has abandoned priorities of nutrition and environmental stability in the...

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed...

The call for establishing a right to bank holds valid premises, yet this right has never been contemplated before. The book argues that introducing a right to bank under international law can offer a new route to ensure that the banking sector acts as a...

If ‘a picture is worth a thousand words,’ this book provides an approach to help create professional pictures which productively and powerfully capture conversations and thinking for individual and collective learning.Individuals are bombarded by...

Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and...

If ‘a picture is worth a thousand words,’ this book provides an approach to help create professional pictures which productively and powerfully capture conversations and thinking for individual and collective learning.Individuals are bombarded by...

The rapidly growing fintech market reflects new technology that seeks to improve and automate the delivery and use of financial services. Regulation changes have provided new opportunities in crowdfunding and peer-to-peer (P2P) lending. At the same time,...

Confidently analyse your organization's HR data using R and R Studio to gain insights that improve people strategy and business decision-making. Effective use of HR data has the power to transform a business. However, this is only possible if HR...

The modern era is marked by intricate disruptions originating from diverse sources, carrying long-term implications. In the face of this formidable predicament, organizations find themselves compelled to embrace new management practices suitable for this...

Responsible AI Product Development shows how data, product and tech leaders can drive the development and deployment of trusted, responsible AI and navigate the associated risks and pitfalls. The book is designed for data, product and tech leaders who...

What are the secrets to a healthy, happy, and wealthy retirement? To answer that question, longtime Morningstar columnist and podcaster Christine Benz asked 20 retirement thought leaders to go deep on a single lesson that they believe contributes to...

Zygmunt Bauman has historically debated the inconsistencies of global capitalism in his different texts and offered a diagnosis of global capitalism based on two main figures: tourists who are privileged agents legally encouraged to move and visit the...

Unlock the full potential of neurodiverse people and create a more inclusive, supportive and adaptive business with Spectrum of Success. 20% of the global population is neurodivergent, but the world isn't built for them. Their incredible talent becomes...

With more people involved in B2B buying decisions and deals becoming more complex than ever, it's imperative to properly understand who the key stakeholders in each of your deals are and how to engage with them. Building B2B Relationships presents a...

Soviet Management and Labor Relations (1988) examines the official model of Soviet labor relations and the operational reality. It outlines the main characteristics of labor relations during Russia’s three major historical industrialisation drives, and...

What do companies such as Northwestern Mutual Life, Nokia, and Zapier have in common? They approach selling differently than any of their competitors. Sales is not a transaction executed by the sales department; it’s a process that all employees support...

Joseph Stiglitz has had a remarkable career. He is a brilliant academic, capped by sharing the Nobel Memorial Prize in Economics and the Nobel Peace Prize, and honorary degrees from Harvard, Cambridge, Oxford and more than fifty other universities, and...

The Impact of Soviet Shipping (1987) is a detailed analysis of the operations and impact of Soviet shipping. Using new data sources and drawing on discussions with Soviet shipping managers, the book provides a valuable insight into the workings of the...

This book presents the first ever comprehensive approach to evaluating and redesigning Human Resource Development (HRD) function and intervention to maximise their contribution to business excellence.The HRD function recognizes the significance of...

This book examines the intersection between cybersecurity and the law and economy of India, and offers a course of action in designing efficacious policies against emerging cybercrimes in the country.It reviews the boom in infrastructure growth in India...

This book provides a state-of-the-art overview covering distinct and relevant aspects of forest policy processes in Europe, presenting a fresh perspective on different analytical approaches, theories, and frameworks.Set against the background of a...

The Communist Economic Challenge (1965) examines the substantial industrial development in the Soviet Union, and its European satellites, and China, looking at Khrushchev’s boast that by 1970 the USSR’s industrial output would surpass that of the USA...

The Economic Development of the USSR (1982) examines the economic advances the Soviet Union made as the first major economy to adopt full-scale socialist planning. It argues that the Soviet experience demonstrates that remarkable quantitative economic...

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging...

This is the very last book you will ever need on leading people with agility through change, projects, programmes and transformation and doing it perfectly!Is your world uncertain, fast-changing and difficult to navigate.? Is it tough to lead and manage...

The Soviet Economy on the Brink of Reform (1988) is a collection of essays in honour of Alec Nove and covers such topics as Leon Trotsky, Navrozov, Soviet Investment criteria, Soviet Agricultural, and economic politics under Andropov and Chernenko.Book...

The Northern Sea Route and the Economy of the Soviet North (1956) evaluates the commercial value of the route on the basis of a detailed study of the economy of the Soviet North. While the primary focus is on economic, strategic and material grounds,...