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Investment and focus on brand building skills has diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and aren't able to...

Logistics and Supply Chain Management students will gain a fundamental understanding of how to manage logistics strategically with this new textbook. Going outside the traditional logistics and supply chain management domain, Strategic Logistics...

Pension policy in the UK and US is designed on the assumption that people can make informed financial decisions, can consistently invest in pensions and manage diverse portfolios. Deviating from this is often deemed irresponsible and irrational. However,...

Regional technology-based economic development and the recruitment and retention of talent is a top priority of city-regions in the United States and in countries around the world. However, policy recommendations from government officials, industry...

This book explores the dynamic intersection of quantum computing and management strategy, offering an exploration of this cutting-edge technology's potential impact. From its inception to its current state, the book traces the evolution of quantum...

The most practical text available: packed with case studies to highlight contemporary issues and taking a step-by-step approach through the process of an audit, this book will give students the confidence to take a critical approach to auditing in their...

Dieses Buch erklärt, wie Vertriebsteams mit dem Trusted-Associate-Konzept ihre Performance im Verkauf nachhaltig verbessern können. Matthias Schlageter führt systematisch und strukturiert durch die entscheidenden Schritte dieses Konzepts. Aufbauend auf...

The Enigma of Soviet Petroleum (1980) provides an analysis of the relevance of the Soviet planning system to oil production levels: why it is that planning has been the source of so many petroleum industry problems, and the nature of the measures that...

First published in 1993, The Corporate Paradox is the first major, in-depth study of the franchise relationship and how it functions. While past debates have focused on the question: ‘What do bosses do?’, we are now being asked: ‘Who really is the boss?’...

Bridging the gap between theoretical asset pricing and industry practices in factors and factor investing, Zhang et al. provides a comprehensive treatment of factors, along with industry insights on practical factor development.Chapters cover a wide...

Der Begriff Entrepreneurship steht für unternehmerische Initiative, Kreativität, Innovation und das Eingehen ökonomischer Wagnisse. Er bezeichnet diejenigen Formen von Unternehmertum, die eine zentrale Triebkraft für wirtschaftliche und gesellschaftliche...

At last, an instruction manual for changing an organization’s culture.Most attempts at culture change in organizations fail. Leaders often resort to activities that, at best, tackle the peripheries of culture, or what they’ve seen done elsewhere, but...

Fitness Facility Management provides an in-depth look at the challenges and rewards of managing contemporary health and fitness facilities. Using real-world expertise garnered from many types of fitness facilities, the authors and their contributors...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more...

Kompakt und anschaulich führt Peter Carstensen in alle wichtigen Themen der Investitionsrechnung ein. Nach den finanzmathematischen Grundlagen werden die Methoden der dynamischen Investitionsrechnung mit Schwerpunkt auf der Kapitalwertmethode dargestellt...

This open access textbook offers a guide to corporate finance for modern companies that want to create long-term value. Drawing on recent literature on sustainable companies, it starts by analysing the Sustainable Development Goals as a strategy for the...

Unternehmen und Organisationen, ganz gleich welcher Größe, müssen sich den veränderten Rahmenbedingungen wie der Digitalisierung anpassen und sich verändern, um wettbewerbsfähig zu bleiben. Für solche tiefgreifenden Umstrukturierungsprozesse braucht es...

180 of the sharpest and stickiest ways to get better results at work"Flip the org chart and put the customer on top." "Write the press release before you start development." "Give someone busy more work to do." In 180 Business Hacks, you'll find these...

Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and...

Everything you need to know about financial management "The textbook integrates financial management, business policy and management function, and places emphasis on the integration of the finance function within the context of managerial decision-making...

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory – focusing on industry-specific terminology...

This practical workbook provides guidance for applying tacit knowledge to the field of Human Resource Management (HRM) to promote positive workplace culture and creativity.Based on theories presented in Examining Creativity in the Workplace by Nahanni...

This book provides an overview and a critical analysis of prior research and practice insights in the field of learning organizations and learning enterprises. However, it also represents the author's own findings and reflections on various dimensions...

Dieses Fachbuch zeigt HR-Manager:innen, HR-Business-Partner:innen und Personalentwickler:innen, wie sie die transformative Kraft des Coachings erfolgreich nutzen und Coachingmethoden in ihren HR-Alltag integrieren können, um Unternehmen wettbewerbsfähig...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538192993Author Peg FitzpatrickFormat HardbackPage Count 256Imprint Rowman & LittlefieldPublisher Rowman & Littlefield

Covering the recruitment, selection and retention of staff as well as retirement, dismissals and redundancy, this is an essential textbook for the CIPD Advanced module in Strategic Resourcing and Talent Management. Resourcing and Talent Management...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781138370401Author Andrew KakabadseFormat HardbackPage Count 265Imprint RoutledgePublisher Routledge

Managing in Organisations is a concise, accessible and practical approach to the difficult job of line management. It offers a kit of management tools and a range of worked examples that can be used to address the key tasks that managers face in the...

The federal government is the largest buyer of goods and services in the world, spending hundreds of billions per year and employing hundreds of thousands of people as civil servants, military or contractors. Over the years, volumes of regulations and...

In a struggle between David and Goliath, the giant is always predicted to win. But the Biblical story's power comes from the reverse outcome: the smaller man triumphs. Over the past fifty years, the same has been true in business. Large companies, with...

Retirement planning has never been more complex. With yearly changes to the policies and professional advice, it can be overwhelming. That's where The Good Retirement Guide 2025 can help. Retirement can be the perfect opportunity for people to...

Anlässlich der in vorausgehenden Studien vielfach erhobenen Mangeldiagnosen widmet sich die interdisziplinäre Studie den Managementprozessen strategischer Kommunikation in mittelständischen Unternehmen. Sie analysiert anhand empirischer Evidenz...

Examples of technoscientific innovation include advancements in biotechnology, advanced medical treatments involving gene and cell therapies, surgical robotics, nanotechnology, AI-based decision-making systems, the creation of innovative materials with...

The book is the outcome of a thoughtful reflection on Knowledge Share (KS), encompassing the distribution, connection and co-production of knowledge, through a circular, multi-sourced and multidirectional process. The book aims to generate in-depth...

Dieses Buch erklärt verständlich, was Cyber Security ist und wie Unternehmen der Bedrohungslage im Internet effektiv begegnen können. Entscheidungsträger erhalten leicht verständliche Denkanstöße und können sich anhand eines methodischen Rahmens Schritt...

What is 'the rule of law'? How do laws get made? Does our legal and political system achieve justice for all Australians equally? Designed for beginners as well as non-law students, this textbook provides a comprehensive and accessible guide to...

Economics without Preferences lays out a new microeconomics – a theory of choice behavior, markets, and welfare – when agents lack the preferences and marginal judgments that economics normally relies on. Agents without preferences defy the rules of the...

Wie lassen sich im Jahr 2050 etwa 10 Milliarden Menschen gesund ernähren und nachhaltig mit Nahrungsmittel versorgen? Dieses Buch behandelt in einfachen Worten aber mit der notwendigen inhaltlichen Tiefe einige der dringensten Probleme der Menschheit und...

Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing...

< p="">This book is a machine-generated literature overview that explores the impact of the World Trade Organization (WTO) on international trade and its development. It looks at international trade before and after 1995 when WTO was established. It...