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Building Great Customer Experiences by Colin Shaw 9781403939494 [USED COPY]
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Building Great Customer Experiences by Colin Shaw 9781403939494 [USED COPY]

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Description

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Book Information
ISBN 9781403939494
Author Colin Shaw
Format Paperback
Page Count 224
Imprint Palgrave Macmillan
Publisher Palgrave USA
Weight(grams) 385g

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