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Building a Chain of Customers: Linking Business Functions to Create the World Class Company by Richard J. Schonberger 9780091745998 [USED COPY]
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Building a Chain of Customers: Linking Business Functions to Create the World Class Company by Richard J. Schonberger 9780091745998 [USED COPY]

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The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

Book Information
ISBN 9780091745998
Author Richard J. Schonberger
Format Hardback
Page Count 349
Imprint Random House Business Books
Publisher Cornerstone
Weight(grams) 165g

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