Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.

For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."

Don't wait for the system to let you in - break down the door and build your damn thing.

About the Author
Kathryn Finney, named by Inc Magazine as one of the 'Most Influential Women in Tech', is a Yale-trained Epidemiologist, visionary entrepreneur, startup champion and author. Currently CEO of Genius Child and General Partner of the Greenhouse Venture Fund, Kathryn has paved the way for Black women in business. After founding and selling The Budget Fashionista, she became one of the first Black women to have a successful seven-figure startup exit. Prior to this, Kathryn held the role of CEO of the revolutionary social enterprise digitalundivided, focued on empowering Black women to own their work.

Reviews

Having been an entrepreneur and founder for over 20 years, I have read my fair share of business books but Build The Damn Thing is like nothing else I've read! Kathryn's honest insights and 'tell it like it is' approach to building is not only refreshing...it's necessary; especially in a time when so much is at stake. I greatly appreciate the attention to principles typically glossed over-or completely ignored-in most books about entrepreneurship, like the importance of core values. That, for me, makes Build The Damn Thing a must-read for any aspiring startup founder grounded in commitment and responsibility.

-- Diana Verde Nieto, founder and CEO of Positive Luxury
An inspiring and galvanising guide to starting a business for anyone who finds themselves on the outside trying to break in. Filled with motivating and practical advice, this is a must read for every aspiring entrepreneur. -- Kanya King, founder of MOBO
Hard earned knowledge, practical advice and an authentic engaging style combine to make this business building primer a must read for both wantrepreneurs and early stage business builders. The author's enthusiastic mantra "you got this" is a timely rallying cry for all of us. I plan to continue building the damn thing. -- Eric Collins, author of We Don't Need Permission
A guide to compete against the odds! What you might perceive to be a negative attribute, could very well be your superpower! -- Bianca Miller-Cole, Founder and CEO of The Be Group and author of Self-Made and The Business Survival Kit
Kathryn has done an incredible job breaking down the steps of how any entrepreneur can be successful on this business journey with practical and tangle steps. Such an easy read which I'm sure will help so many achieve their goals in business - great book! -- Byron Cole, author of Self-Made and The Business Survival Kit



Book Information
ISBN 9780241582619
Author Kathryn Finney
Format Paperback
Page Count 272
Imprint Penguin Business
Publisher Penguin Books Ltd
Weight(grams) 332g
Dimensions(mm) 234mm * 153mm * 20mm