THE NEW YORK TIMES BESTSELLER (MAY 2022).

An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest.

Everyone deserves a mentor.

For every career crisis, every fork in the road, you need someone to talk to. Someone who's been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:

Here's how to think about choosing a job.
Here's how to be a better manager.
Here's how to approach design.
Here's how to start a company.
Here's how to run it.

Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.

So that's what this book is. An advice encyclopedia. A mentor in a box.

But Tony's doesn't follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because it's old school. Because it's based on human nature, not gimmicks.

Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.

PRAISE FOR BUILD
'This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.'
Malcolm Gladwell,
Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.

'Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.'
Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife

About the Author
Tony Fadell started his 30+ year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the Build Collective where he invests in and mentors the next generation of startups that are changing the world.

Reviews

Tony Fadell has made more cool stuff than almost anyone else in the history of Silicon Valley, and in Build he tells us how. This is the most fun - and the most fascinating - memoir of curiosity and invention that I've ever read.
Malcolm Gladwell, Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.

* . *

Tony Fadell is one of the world's great experts in starting companies and creating insanely great products. He's distilled his wisdom in this book, providing wildly useful mentorship in a delightfully readable set of stories.
Walter Isaacson,
Author & Biographer of Steve Jobs, Albert Einstein & Leonardo DaVinci

* . *

Tony Fadell distills his epic career into refreshingly candid, often contrarian advice that you can put into practice right away. Whether you're looking to build a great product, a creative team, a strong culture, or a meaningful career, Tony's guidance will get you thinking and rethinking.
Adam Grant,
Author of Think Again & Host of the TED podcast WorkLife

* . *

Super hacks for building a team, building a company [and] how to spot a good idea. All of the chapters are 10/10 solid gold. This book is fantastic.
Chris Evans

* . *

Tony Fadell is the legendary technologist, engineer and entrepreneur who's lived so many lives in the pressure-cooker of Silicon Valley bringing visionary ideas into existence, one after another. The chance to now share his insights, instincts and wisdom is essential reading and a precious gift for any inventor hungry to change the world.
Thomas Heatherwick,
Award Winning Designer & Founder Heatherwick Studio

* . *



Book Information
ISBN 9781787634114
Author Tony Fadell
Format Paperback
Page Count 416
Imprint Bantam Press
Publisher Transworld Publishers Ltd
Weight(grams) 500g
Dimensions(mm) 234mm * 153mm * 30mm