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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll by Roger D. Blackwell 9780471455172
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll by Roger D. Blackwell 9780471455172

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Description

Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John. They show that the philosophy behind their success is rooted in the fact that the entertainment industry seeks to create fans, not customers - diehards whose loyalty remains even as the image of the product changes.

Book Information
ISBN 9780471455172
Author Roger D. Blackwell
Format Hardback
Page Count 256
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 496g

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