Description
Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.
In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.
The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.
About the Author
Finn Frandsen is a Professor of Corporate Communication at Aarhus University, Denmark. His primary research interests are organizational crisis management and crisis communication, meta-organizations, stakeholders, intermediaries, and communicative institutionalism. Winni Johansen is a Professor of Corporate Communication at Aarhus University, Denmark. Her research interests include crisis management and communication, social media, communication consulting, environmental communication and the institutionalization of strategic communication in private and public organizations. Ralph Tench is Director of Research for Leeds Business School at Leeds Beckett University, UK and President (2017-2020) of the European Public Relations Research and Education Association (EUPRERA). His research involves funded projects from the private sector, EU, Public Health England, NHS and research councils. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Universita IULM, Italy and Adjunct Professor of Communication Measurement at IE Business School, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.
Reviews
From a September 2018 international congress of researchers in public relations and corporate communications, held in Aarhus, Denmark, 12 selected papers think outside the box about research in the field. The topics include when data is the issue: reconceptualizing public relations for the platform economy, engaging millennials in the energy transition, the visual turn: corporate identity as an alternative public relations tool, strategic communication beyond organizational purposes: lessons learned from organized religion, the big idea of employees as strategic communicators in public relations, and four news media roles shaping agenda-building processes. -- Copyright 2019 * Portland, OR *
Book Information
ISBN 9781838675080
Author Finn Frandsen
Format Hardback
Page Count 216
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 496g
In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.
The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.
About the Author
Finn Frandsen is a Professor of Corporate Communication at Aarhus University, Denmark. His primary research interests are organizational crisis management and crisis communication, meta-organizations, stakeholders, intermediaries, and communicative institutionalism. Winni Johansen is a Professor of Corporate Communication at Aarhus University, Denmark. Her research interests include crisis management and communication, social media, communication consulting, environmental communication and the institutionalization of strategic communication in private and public organizations. Ralph Tench is Director of Research for Leeds Business School at Leeds Beckett University, UK and President (2017-2020) of the European Public Relations Research and Education Association (EUPRERA). His research involves funded projects from the private sector, EU, Public Health England, NHS and research councils. Stefania Romenti is Associate Professor and Chair in Strategic Communication at Universita IULM, Italy and Adjunct Professor of Communication Measurement at IE Business School, Spain. Her research interests include communication measurement, reputation management and stakeholder engagement.
Reviews
From a September 2018 international congress of researchers in public relations and corporate communications, held in Aarhus, Denmark, 12 selected papers think outside the box about research in the field. The topics include when data is the issue: reconceptualizing public relations for the platform economy, engaging millennials in the energy transition, the visual turn: corporate identity as an alternative public relations tool, strategic communication beyond organizational purposes: lessons learned from organized religion, the big idea of employees as strategic communicators in public relations, and four news media roles shaping agenda-building processes. -- Copyright 2019 * Portland, OR *
Book Information
ISBN 9781838675080
Author Finn Frandsen
Format Hardback
Page Count 216
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 496g
