Recently Viewed

New

Big Data: Understanding How Data Powers Big Business Bill Schmarzo 9781118739570

No reviews yet Write a Review
RRP: $65.08
Booksplease Price: $42.02
Booksplease saves you 35%

  Delivery: We ship to over 200 countries from the UK
  Range: Millions of books available
  Reviews: Booksplease rated "Excellent" on Trustpilot

  FREE UK DELIVERY: When you buy 3 or more books on Booksplease - Use code: FREEUKDELIVERY in your cart!

SKU:
9781118739570
MPN:
9781118739570
Available from Booksplease!
Global delivery available
Global delivery available
Global delivery available
Global delivery available
Global delivery available
Availability: Usually dispatched within 5 working days

Frequently Bought Together:

Total: Inc. VAT
Total: Ex. VAT

Description

Leverage big data to add value to your business

Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.

Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.

  • Shows how to decompose current business strategies in order to link big data initiatives to the organization's value creation processes
  • Explores different value creation processes and models
  • Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles
  • Provides methodology worksheets and exercises so readers can apply techniques
  • Includes real-world examples from a variety of organizations leveraging big data

Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.



About the Author

Bill Schmarzo is the Chief Technology Officer for EMC Global Services' Enterprise Information Management & Analytics service line. Nicknamed the Dean of Big Data, he is responsible for setting strategy for EMC's big data consulting business. He created the Business Benefits Analysis methodology and has served on the faculty of The Data Warehouse Institute.




Book Information
ISBN 9781118739570
Author Bill Schmarzo
Format Paperback
Page Count 240
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 408g
Dimensions(mm) 234mm * 188mm * 13mm

Reviews

No reviews yet Write a Review

Booksplease  Reviews