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Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future by Paul Leinwand

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Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era.

Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted-and that being digital is not enough.

In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan.

Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve:

  • Reimagine your company's place in the world
  • Embrace and create value via ecosystems
  • Build a system of privileged insights with your customers
  • Make your organization outcome-oriented
  • Invert the focus of your leadership team
  • Reinvent the social contract with your people
  • Disrupt your own leadership approach

Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

About the Author

Paul Leinwand is an adviser and thought leader on strategy, growth, and capability building for Strategy&, PwC's global strategy consulting business, who has guided executive teams across multiple industries for over two decades. He is also an adjunct professor of strategy at Northwestern University's Kellogg School of Management. He writes regularly for Harvard Business Review, and his work also appears in strategy+business magazine,, and other publications.

Mahadeva Matt Mani is an adviser to executives across industries on business model transformation and operating performance improvement for Strategy&. He leads PwC's transformation platform and has worked with dozens of companies across the globe on their transformation efforts over the past 25 years.

You can find the authors on LinkedIn.


"The well-observed insights are sure to appeal to business leaders looking to revamp their approach." - Publisher's Weekly

Advance Praise for Beyond Digital:

"Many books have been written about transformation. But Beyond Digital addresses transformation for the first time from a very comprehensive and consequential perspective, addressing all the key elements. A must-read for leaders who are serious about moving away from incremental change or one-off change projects to a fundamental overhaul of the enterprise they are in charge of." - Ingo Bank, CEO, OSRAM Licht AG

"This book will move your thinking into the mid-twenty-first century. The internet is over fifty years old-'digital' is yesterday. Here are seven insights about what comes next. But consider each one with care. Don't rush. A return to deeper, more complex thinking, followed by decisive, bold action is the only way to win in the postdigital world." - Sally Blount, CEO, Catholic Charities of Chicago; Michael L. Nemmers Professor of Strategy and former Dean, Kellogg School of Management at Northwestern University

"Beyond Digital takes a strategic approach to increasing the relevance of your company in a world where technology and data open up new possibilities. Leinwand and Mani focus on how leaders define the 'what'-their purpose and business model-and how they set their companies and themselves up for success. This reimagination is critical for leaders of companies of all sizes, including startups." - Joy Chen, cofounder and CEO, Pure Culture Beauty

"Businesses in today's world cannot afford to stand still. But change is a continuous journey. Beyond Digital's approach underlines the fact that it's only when organizations and leaders are prepared to truly challenge and change the way they think, act, and engage that lasting and meaningful transformation happens." - Jean-Philippe Courtois, Executive Vice President and President, National Transformation Partnerships, Microsoft

"In Beyond Digital, Leinwand and Mani bypass the buzzwords and cliches and provide a rigorous foundation for digital business transformation. They show how successful strategies are grounded in answering core questions, such as 'What is our purpose?,' 'What unique value do we add for our customers?,' and 'What distinct capabilities do we need to deliver on our value proposition?' A timely, insightful, and eminently useful guide for anyone leading business transformation in today's digital environment." - Daniel Diermeier, Chancellor, Vanderbilt University

"There is no shortage of books about the impact technology has on business and how to differentiate a company from its competitors. But Beyond Digital is the rare book that brings wise and practical advice to leaders at any level. Combining clear insights about how value is created with cohesive leadership principles, Leinwand and Mani show how even the most challenged enterprise can prepare to compete today and win tomorrow." - Damien Harmon, Executive Vice President, Omnichannel, Best Buy

"Rather than writing one more book about how technology will change our lives, Leinwand and Mani have captured a future view of the world in which business leaders must cope. The fundamentals of every industry-demand, supply, and context for success-have changed forever, and Beyond Digital clearly describes the imperatives and actions that will make tomorrow's leaders successful." - Ray Lane, Managing Partner, Greatpoint Ventures; former President, Oracle; former Executive Chairman, Hewlett-Packard Company; member of the board of directors, Beyond Meat

"Beyond Digital provides a detailed, well-researched road map for companies looking to transform themselves in an era when digitization is no longer a differentiator. The authors cite examples from successful international organizations to challenge leaders to push past the defeatist sentiment 'that's how we've always done it' to achieve true transformation." - Tom Mihaljevic, MD, CEO and President, Cleveland Clinic

"Recent technological innovations are accelerating structural change across industries while also facilitating the resolution of social issues. To make the best use of these innovations, today's companies must reimagine who they are, open new pathways to value creation, and transform their business. Based on an in-depth study of a dozen success stories, Beyond Digital reveals how any organization can translate this challenge into success. I strongly recommend it to all leaders who aspire to transformational change." - Naoki Tani, Executive Vice President, Chief Technology Officer, and Executive General Manager of R&D Innovation Division, NTT DOCOMO

"Beyond Digital challenges leaders to get past the obsessively competitive race toward digitization. Instead, this book helps them transform their companies by using technology to solve the massive challenges and opportunities facing society today." - Scott Watterson, Chairman of the Board and CEO, iFIT Health & Fitness

Book Information
ISBN 9781647822323
Author Paul Leinwand
Format Hardback
Page Count 256
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press


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