This book presents a history of behavioral economics. The recurring theme is that behavioral economics reflects and contributes to a fundamental reorientation of the epistemological foundations upon which economics had been based since the days of Smith, Ricardo, and Mill. With behavioral economics, the discipline has shifted from grounding its theories in generalized characterizations to building theories from behavioral assumptions directly amenable to empirical validation and refutation. The book proceeds chronologically and takes the reader from von Neumann and Morgenstern's axioms of rational behavior, through the incorporation of rational decision theory in psychology in the 1950s-70s, to the creation and rise of behavioral economics in the 1980s and 1990s at the Sloan and Russell Sage Foundations.

The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.

About the Author
Floris Heukelom is Assistant Professor of Economics, Radboud University Nijmegen. He specializes in the use of the experiment in twentieth-century economics and psychology. Among other journals, he has published in Science in Context, the Journal of the History of the Behavioral Sciences, History of Political Economy, and the Journal of Economic Methodology.

Reviews
'This superb book gives the reader a unique and fascinating window into the historical and intellectual origins of behavioral economics, a movement that is rebuilding economics on a new, more realistic foundation.' George Loewenstein, Herbert A. Simon Professor of Economics and Psychology, Carnegie Mellon University
'The author provides a balanced treatment of diverging views with a light hand on interpretation ... Summing up: highly recommended.' M. H. Lesser, Choice
'Together, the two narratives make for a richer fabric that can undergird future debates and serve as a basis for much-needed further work on the history, philosophy, and methodology of behavioral economics.' Erik Angner, Journal of the History of Economic Thought



Book Information
ISBN 9781107569546
Author Floris Heukelom
Format Paperback
Page Count 238
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 350g
Dimensions(mm) 229mm * 152mm * 14mm