Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country. People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace. This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it should appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.

About the Author
Leslie A. Yerkes is president and founder of Catalyst Consulting Group in Cleveland, Ohio. She is coauthor of 301 Ways to Have Fun at Work and author of Fun Works: Creating Places Where People Love to Work. Charles Decker is Vice President for Client and Partner Relations for Acumentum, Inc., an electronic publishing company. He was formerly a senior executive at Amazon.com as well as a past director of the Executive Program book club in New York.

Reviews
"...this is a business fable of a true story...of the cut throat coffee business..." (Business Plus, September 2003) "...this book severs to demonstrate all five aspects very nicely..." (Real Coffee, October 2003) "...Like all good allegories, its lessons are to do with honesty, trust, dedication and the triumph of the little guy..." (Gulf Business, January 2004)



Book Information
ISBN 9780787967642
Author Leslie Yerkes
Format Hardback
Page Count 176
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 318g
Dimensions(mm) 218mm * 146mm * 18mm