Everyone in marketing is talking "authenticity." So that means making a personal or professional brand should be simpler than ever, right? What could be easier than "being yourself"? Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. "We are living at an inflection point," says Jessica Zweig. "For any brand - business or personal - the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity." Now available in paperback, Be is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

One of today's top branding gurus shares the secret to connecting authentically with your audience.

About the Author
Jessica Zweig is the CEO and Founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a Personal Branding Expert by Forbes, a Top Digital Marketer to Watch by Inc., and the 2018 recipient of the international Gold Stevie (R) Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, WTTW, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.


Book Information
ISBN 9781649630506
Author Jessica Zweig
Format Paperback
Page Count 272
Imprint Sounds True Inc
Publisher Sounds True Inc
Weight(grams) 336g
Dimensions(mm) 231mm * 154mm * 34mm