Authenticity is the heart of any powerful brand. That's not news - authenticity has become the "it word" in marketing - but why do so many people find it so hard to put it into practice? Jessica Zweig has emerged as one of the few branding gurus who really gets authenticity: how to find it in yourself, how to show it to others, and most importantly, how to live it. In Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, Zweig explores the myths about branding and gets straight into the heart of what really builds and sustains a personal brand platform: your unapologetic authenticity. "In these pages, you're going to learn why the most authentic people are also the most magnetic," she says. "You can and will become one of those people, too. Because actually, you already are. I'm just going to teach you how to uncover it step by step." The internet is the most powerful tool for connection in history - but if you have a business, a mission, or a dream, you have to be able to cut through the noise. "This book is about more than making money or getting your 15 minutes of fame," Zweig says. "This is for people who want to build a legacy by connecting with others, changing lives, and moving the world forward."

One of today's top branding gurus shares the secret to connecting authentically with your audience.

About the Author
Jessica Zweig is the CEO and Founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a Personal Branding Expert by Forbes, a Top Digital Marketer to Watch by Inc., and the 2018 recipient of the international Gold Stevie (R) Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, WTTW, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.


Book Information
ISBN 9781683646990
Author Jessica Zweig
Format Hardback
Page Count 272
Imprint Sounds True Inc
Publisher Sounds True Inc
Weight(grams) 524g
Dimensions(mm) 350mm * 164mm * 22mm