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Automotive Management: Navigating the next decade of auto industry transformation by Jens Diehlmann 9783110489309

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Description

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

Book Information
ISBN 9783110489309
Author Jens Diehlmann
Format Paperback
Page Count 288
Imprint De Gruyter Oldenbourg
Publisher De Gruyter
Weight(grams) 635g

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