In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

About the Author
Guru Madhavan is the Norman R. Augustine Senior Scholar and senior director of programs at the National Academy of Engineering. He is a prizewinning author of essays and books, including Applied Minds: How Engineers Think. He lives in Washington, DC.

Reviews
"Anyone trying to interest America's young people in technical careers should read Applied Minds.... Writing with a liveliness that reflects the energized, creative, problem-solving people he talks about, Madhavan, a biomedical engineer, presents a completely engaging survey of what engineers do-and why you wish you could do it, too." -- Nancy Szokan - Washington Post
"An accessible and very human story of innovators." -- Gemma Tarlach - Discover
"Engaging...[and] insightful." -- Sybil Derrible - Science
"The heroes of Guru Madhavan's compact book about the logical habits of engineers are not the usual suspects of the iPhone era. With barely a mention of Wozniak or Jobs, the author takes us back to an earlier time so that we can witness the solving of problems that have long since gone away." -- Jon Gertner - Wall Street Journal
"A real pleasure to read, and lots to learn." -- Tim Harford, The Financial Times's Undercover Economist and presenter of BBC Radio 4's More or Less
"This thoroughly engaging book demonstrates that engineering thinking is truly multidisciplinary, multinational, and multicultural. Through its diverse cast of engineers and wide-ranging examples of their achievements, Applied Minds leaves little doubt that our world is a better place because of the engineers who inhabit it." -- Henry Petroski, author of To Engineer Is Human and The Essential Engineer
"An unabashed celebration of engineers and their 'plug and play' thinking tool kit.... Applied Minds is worth sharing with young engineering students." -- Robin Tatu, Prism Magazine, American Society of Engineering Education
"In this smart, insightful, and fascinating book, Madhavan shows how engineers turn problems into opportunities. The engineering mind-set is something we should all study and embrace. It applies to every aspect of life." -- Walter Isaacson, author of The Innovators and Steve Jobs



Book Information
ISBN 9780393353013
Author Guru Madhavan
Format Paperback
Page Count 272
Imprint WW Norton & Co
Publisher WW Norton & Co
Weight(grams) 277g
Dimensions(mm) 211mm * 142mm * 20mm