'This book is phenomenal' - Steven Bartlett on Diary of a CEO
'Brilliant. I loved it' - Malcolm Gladwell
'Important, entertaining, practical, and timely' - Arianna Huffington

All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger and numbness, and it's often chronic, dangerous to our mental health and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck?

Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back, providing a new framework for not only getting unstuck but going on to flourish. Critically, Adam Alter introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through.

Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back and to realise your goals.

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential.

About the Author

Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was included in the Poets and Quants '40 Most Outstanding Business School Professors under 40 in the World', and was voted the Stern School of Business Professor of the Year by the faculty and student body. He has written for the New York Times, New Yorker, Wired, Washington Post, and Atlantic, among other publications.

Reviews
A brilliant detective story about the sources of human creativity. I loved it. * Malcolm Gladwell *
Anatomy of a Breakthrough is important, entertaining, practical, and timely. Alter reveals how to turn sticking points into breakthroughs in pursuits as diverse as entrepreneurship, art, music, writing, athletics, friendship, and personal relationships. * Arianna Huffington, Founder & CEO, Thrive Global *
Whether in a career, a creative project, or a relationship, everyone will get mired in a rut at one point or another. Anatomy of a Breakthrough brings the often-private struggle to get "unstuck" into the light, and provides a handbook for moving on from your personal plateau. Adam Alter is simply one of the best science communicators at work. * David Epstein, New York Times-bestselling author of Range *
Rooted in science and enlivened by stories, Anatomy of a Breakthrough offers insight after insight and the rallying cry of 'action above all' as an antidote to enemy No.1: inertia. * Angela Duckworth, Ph.D., author of Grit *
Adam Alter marries research-based solutions with genuine insight. This book is an invaluable guide to turning hurdles into breakthroughs. * Scott Galloway, NYU Stern professor of marketing and author of Adrift *
A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment. * Cal Newport, New York Times-bestselling author of Digital Minimalism and Deep Work *



Book Information
ISBN 9781788706209
Author Adam Alter
Format Paperback
Page Count 304
Imprint Heligo Books
Publisher Bonnier Books Ltd
Weight(grams) 388g
Dimensions(mm) 234mm * 153mm * 23mm