Description
Customers are overloaded with information, overwhelmed by options, and short on time - so the salesperson who is always responsive and completely focused on value, is the one who will stand out from the crowd and get the sale. Combining leading-edge research with field experience, the book shows readers how to:
- Maximize the value of their selling
- Accelerate responsiveness to build trust and credibility
- Earn valuable selling time with customers
- Shape the buyer’s visionIntegrate persuasive stories into their sales process
- Build lasting relationships through follow-up and customer service
Insightful and practical, the book arms salespeople with a powerful set of strategies they can use to spur buyers to say yes!
Book Information
ISBN 9780814434871
Author Andy Paul
Format Paperback
Page Count 240
Imprint Amacom
Publisher HarperCollins Focus
Weight(grams) 1g