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Airlines: Managing to Make Money by Stephen Holloway 9781138381087

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Description

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text , using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

Book Information
ISBN 9781138381087
Author Stephen Holloway
Format Paperback
Page Count 456
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 658g

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