This volume shows that, by moving away from code models that foster restrictive perceptions of language as learned words and rules, and towards an ecolinguistics capable of integrating with concepts of embodied cognition, it is possible to recognise a broad range of connections with a language from which an individual or community has become estranged. Using the Ainu of Japan, an indigenous population who are concurrently completely modern, as an example and comparator, this book reviews historical and contemporary suppression of languages as a means of, or as a bi-product of, the suppression of their speakers. Preservation of the Ainu language, which had no written form, has been central to official culture promotion programs, but the language has steadily declined in use. The Ainu experience has much in common with that of communities taken over and suppressed by oppressive forces in other countries and spans rural and urban contexts. Susan Samata examines the historical, social and ecolinguistic contexts of Ainu, with particular emphasis on presentation and perception in daily life. She also considers how aspects of ecolinguistic theory may be mapped onto museum practices, television and cinema, popular literature, and the promotion of tourism. These are then compared to the sociolinguistic situations of a selection of other languages and cultures in China, North America, Russia and Scandinavia. By highlighting points of similarity and dissimilarity, Samata demonstrates the factors that operate in the suppression of people and their languages and suggests ways in which the perspective described may support resistance to suppression and assimilation, not least in language teaching areas.

Book Information
ISBN 9781350448636
Author Dr Susan Samata
Format Hardback
Page Count 208
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing PLC