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Agile Marketing: Implementing Scrum in a Marketing Environment by Greg Kihlstrom 9781501523571

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9781501523571
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Description

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile and non-Agile teams in an enterprise environment
• The importance of continuous improvement in Agile Marketing
• How to focus on business value when implementing Agile Marketing

Book Information
ISBN 9781501523571
Author Greg Kihlstrom
Format Paperback
Page Count 327
Imprint De Gruyter
Publisher De Gruyter
Weight(grams) 530g

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