Description
FEATURES
• An overview of Agile Principles and how they apply to marketing
• An in-depth review of Scrum: its elements, roles, and practices
• How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
• How to work with other Agile and non-Agile teams in an enterprise environment
• The importance of continuous improvement in Agile Marketing
• How to focus on business value when implementing Agile Marketing
Book Information
ISBN 9781501523571
Author Greg Kihlstrom
Format Paperback
Page Count 327
Imprint De Gruyter
Publisher De Gruyter
Weight(grams) 530g