"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook."

-Beth Bingham Georges, California State University, Fullerton

Updated Edition of Bestseller!

It's a multimedia world, and today's journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform.

While retaining the book's clear instruction and advice from those in the trenches, Advancing the Story, Fourth Edition has been updated to reflect the latest issues and trends with:

• greater emphasis on social media and mobile media to gather, promote and disseminate news content;
• expanded coverage of media ethics and media law;
• extended examples of effective reporting across multiple platforms;
• updated writing exercises and new resources for reviewing AP style; and
• additional interviews with journalists at the forefront of industry changes.

About the Author
Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists' Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina-Charlotte. Deborah Potter is a veteran reporter and journalism trainer who spent 16 years as a network correspondent for CBS News and CNN. She founded NewsLab (www.newslab.org), a non-profit resource for journalists, in 1998. Before joining CBS, Potter was a radio news anchor at KYW in Philadelphia and a local TV news producer in Washington, D.C. For more than a decade, she was a contributing correspondent to the PBS program "Religion & Ethics Newsweekly." Potter leads workshops for journalists in newsrooms across the United States and around the world on writing, social media, digital journalism and ethics. She has served as visiting faculty at the University of Montana and the University of Arkansas. Potter is a former faculty associate at the Poynter Institute and is the author of the "Handbook of Independent Journalism." She has a BA from the University of North Carolina at Chapel Hill and an MA from American University.

Reviews

"This textbook takes a systematic approach to teaching broadcast and multimedia journalism to students. Easy to follow [and] very relatable for students. Visually appealing...Love this textbook."

-- Beth Bingham Georges

"A soup to nuts, everything but the kitchen sink approach to the news business today."

-- J. Patrick McGrail



Book Information
ISBN 9781544332451
Author Debora Halpern Wenger
Format Paperback
Page Count 400
Imprint CQ Press
Publisher SAGE Publications Inc
Weight(grams) 680g