Description
About the Author
Andrew Ehrenberg (1 May 1926 - 25 August 2010) was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behaviour and how advertising works.
Andrew Ehrenberg was born in Germany in 1926 into a well-known academic family. His father was Hans Ehrenberg, his uncle was the historian Victor Ehrenberg, and Geoffrey and Lewis Elton his cousins. He moved to England with his parents in 1938, and attended Queen's College, Taunton. Subsequently he studied statistics at Kings College, Newcastle and Cambridge University.
Book Information
ISBN 9780471101352
Author Andrew S. C. Ehrenberg
Format Paperback
Page Count 328
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 482g
Dimensions(mm) 227mm * 154mm * 20mm