Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics

About the Author
Virginia Grose has over 30 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.

Reviews
Praise for the first edition: I think this is a book that should be given to every fashion student ... [it] contains a goldmine of information for a novice and holds important considerations for the professional. -- Sheri Lee, Fashion designer and writer, www.safashiongirl.com
Excellent, really a beautiful book. -- Young Kim, Kent State University, USA



Book Information
ISBN 9781350079670
Author Virginia Grose
Format Paperback
Page Count 176
Imprint Bloomsbury Visual Arts
Publisher Bloomsbury Publishing PLC
Weight(grams) 396g