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A Passion for Planning: Financials, Operations, Marketing, Management, and Ethics by Gina Vega 9780761818540

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9780761818540
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9780761818540
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Description

As businesses grow and evolve, the plan that guides them needs to keep pace with the changing company. Too often, a business plan languishes on a shelf, unrevised, to be trotted out and tarted up when money is being sought. This book focuses on existing small businesses and looks specifically at the ethics of organization that guide their development. Entrepreneurs or small business owners will find the following four tools very helpful: a three-dimensional matrix that clarifies which sections of the business plan should be emphasized at the three main stages of the business life cycle development in various industries; examples of 'live' business plans in these industries, developed and used by small business owners today; commentaries on these plans by functional specialists and industry experts who evaluate the plans in the context of the business; an extensive set of resources and references, electronic, hard copy, and human, to assist the small business owner in business plan development.

About the Author
Gina Vega is Assistant Professor at the Francis E. Girard School of Business and International Commerce at Merrimack College, Massachusetts.

Reviews
Anyone interested in thinking more deeply about the actual mechanics of the operation of a business and in reflecting on the issues on the issues posed by such mechanics will profit by reading 'A Passion for Planning.'> * Business Ethics Quarterly *
The real contribution of this book is that it gives equal weight to both sets of values, and invites entrepreneurs and managers to expand their scope of knowledge... * Educational Book Review *
The real contribution of this book is that it gives equal weight to both sets of values, and invites entrepreneurs and managers to expand their scope of knowledge... * Educational Book Review *
Anyone interested in thinking more deeply about the actual mechanics of the operation of a business and in reflecting on the issues on the issues posed by such mechanics will profit by reading 'A Passion for Planning.' * Business Ethics Quarterly *



Book Information
ISBN 9780761818540
Author Gina Vega
Format Paperback
Page Count 200
Imprint University Press of America
Publisher University Press of America
Weight(grams) 331g
Dimensions(mm) 229mm * 147mm * 13mm

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