Business owners and entrepreneurs will find a wealth of knowledge and sound advice for every stage of the business cycle in You Don't Know What You Don't Know.

Terry Lammers has a keen understanding of business acquisition, management, and growth. As Owner and President of Tri-County Petroleum, Inc. (TCPI), Lammers grew the business from $750,000 in sales to over $42,000,000, during which he acquired eleven different companies. His lived experiences and lessons gleaned during his time as TCPI's President are available today in You Don't Know What You Don't Know.

In You Don't Know What You Don't Know, Terry Lammers offers an in-depth examination of the process of purchasing, growing, and eventually selling a business. Lammers shares how he got into the mergers and acquisitions business and breaks down complicated business and finance topics into easily-digestible content that is simple to apply. He conveys "tips and tricks" of the trade with simple anecdotes and practical strategies that leave the reader empowered, and his relaxed delivery of information feels like having a cup of coffee with a friend.

Lammers breaks down these critical topics in You Don't Know What You Don't Know:

• The pros and cons of buying an existing company
• The step-by-step process of buying a company
• The critical factors that determine a company's worth
• The importance of solid financial statements for both the company owners and the prospective buyers
• How to find the right attorney to handle the deal
• How to choose the right bank and/or financial advisor
• Is the business bankable?
• How to get maximum value for a company
• How to prepare a company to sell
• How to develop a life plan for after the sale

• Target college students, young entrepreneurs, and business owners interested in selling their business
• Grow email list
• Post regular to Facebook and LinkedIn
• Speak as a guest on podcasts
• Release YouTube videos to own channel and guest on other YouTube channels
• Host launch events and signings online and in person
• Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews

About the Author
Terry Lammers grew up watching his parents run their own company in the fuel & lubricants industry, and eventually came on as a full-time employee in the early 90's and took over as President of the company. In just 18 years, Tri-County Petroleum had purchased 11 different companies, growing Terry's family business from $750,000 annual sales to over $42 million when the company was sold in 2010. Today, as Co-Founder and Managing Member of Innovative Business Advisors, Terry taps into his financial expertise and hands-on business experience to advise and guide business owners who are interested in learning the value of their business, the process of acquiring new businesses, or knowing when and how to sell their business. He received his designation as a Certified Valuation Analyst (CVA), which is an accreditation through the National Association of Certified Valuation Analysts (NACVA).


Book Information
ISBN 9781636980829
Author Terry Lammers
Format Paperback
Page Count 130
Imprint Morgan James Publishing llc
Publisher Morgan James Publishing llc