Do you have an 'old' brain or a 'young' brain?

Think carefully, because how you answer this important question could be one of the most significant predictors of how well you'll live the rest of your life.

In this fast-moving, fast-changing world, it is important that we remain vital, relevant and useful. Growing old gracefully, where physically and mentally we quietly fade into obscurity, is no longer an option and the expectation that we will stay younger for longer has never been greater.

A 'young' brain is the antidote to ageing and You Can Be As Young As You Think shows you exactly you how you can get one.

Through six easy-to-follow and life-changing steps, you'll find out that ageing is all in the mind and discover how, by developing a younger brain, you can live a more fulfilled, rewarding, successful and happy life.

The benefits of living your life with a 'young' brain are vast. In your personal life you'll have more fun, be more adventurous and be more excited. You'll laugh more, get on better with your family and strangers will more easily become friends. You'll be more interested and interesting, embrace new technology and feel better connected to popular culture and the modern world.

In your professional life you'll be more creative, more responsive, and better at managing change. You'll be recognised as someone who's fresh, vital, full of bright ideas and always thinking one step ahead. You'll be more dynamic, more confident, more ambitious, a better team player and stand out as an innovator who's more willing to take risks.

Whilst many of us are agonising over the outward signs of ageing, it seems we are completely ignoring the insidious, gradual decline into tired, outdated and old thinking that until now might have been seen as an inevitable part of getting older.

Well, it doesn't have to be that way and You Can Be as Young as You Thinkoffers a scientifically sound blueprint for successful anti-ageing. It's a unique opportunity to rediscover freedom - the freedom to be open, to be flexible, to be exuberant.

The book contains an enlightening Brain Age Calculator which will examine your thinking and reveal the true age of your brain, often with surprising, and very thought-provoking results!

Then the authors will take you step-by-step through the principles behind their Six Wisdoms of Youth and coach you in systematically training your brain to think and feel young.

The great thing too is that it doesn't matter how old you are now for this exciting programme to revolutionise your life. If you're young then this book will stop you from ever developing those mental cobwebs that will slow you down and clog up your brain. If you're middle-aged and worrying you're already becoming out of touch, the book will quickly stop the rot and help you rediscover the younger you. And if you're older and maybe wish you weren't, this book will help you rejuvenate, revitalise and reignite your mind so you can live out your years with exuberance, excitement and youthful vigour.

So, if you want a future in which you can really believe, and in which you can play an active and interested part; if you want a life that's fun, stimulating and interesting, where every day offers a new challenge, new adventure and new experience; if you want to hold on to your curiosity, your spontaneity and your youthful vigour; if you want to feel younger and look younger for longer. It's all possible. Growing old really is all in the mind, you can be as you young as you want to be, you can be as young as you think.

About the Author

Chris Middleton has been researching social change and segmentation for the past decade. His background is in consumer research, strategic marketing and corporate planning and he spent some time as Board Director of the Sociovision Group - Europe's leading socio-cultural institute. Most recently Chris, through his own company, Futures Coaching, has been helping individuals and companies to adjust to future challenges.

Tim spent more than a decade in Fast Moving Consumer Goods, ending up as Client Services Director of the global advertising agency BBDO. He then became an entrepreneur, and co-founded a retail business that achieved a turnover of GBP17 million, and was called by the Venture Capital company 3i "a gem of a company." After 13 successful years, the recession of 1992 caused a cash flow crisis that meant the company had to be sold for virtually nothing to secure the jobs of the 200 staff still working in it.

Since then, as well as writing, Tim has built up a portfolio of interests. He set up, and Chairs, three Think Tanks for Chief Executives, including the Sports and Leisure Industry, with CEO's from brands such as Nike, Reebok, and Adidas.

Reviews

A book that can make you younger, or at least think younger, made a compelling proposition.

Combined with the authors' sense of fun and ability to make the complex straightforward, the impact of ageing on our brains and the affect this has on us all and a company's decision-making process and culture, made for a hugely insightful presentation and I would defy anyone taking the 'age of your brain' test not to recognise the signs in themselves and commit to making some changes in their thinking.

The good news is the Six Wisdoms of Youth help us recognise how our thinking process changes as we age but (unlike our bodies) it can be reversed and we all have the opportunity to take a brain MOT and remember that business is not about endless meetings but taking decisions, making a difference and staying positive.

Ian Cameron - European Outdoor Director, Hi-Tec Sports.

"This, I believe, is a ground-breaking book..... It has an intelligent approach to self-development....The good news is that it is also an entertaining book. It goes to prove that learning can be fun."

Michael Johnson, CEO BPIF, The Print Business

Book Information
ISBN 9780273722700
Author Tim Drake
Format Paperback
Page Count 240
Imprint Pearson Life
Publisher Pearson Education Limited
Weight(grams) 386g
Dimensions(mm) 214mm * 142mm * 16mm