Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop a consistent online persona, how to tailor your messages across different social media platforms, how to appeal to your core audience, and useful tools to help you craft and monitor your posts. The dark side of social media is also explored, with examples of social media writing gone wrong, tips on how this can be avoided and advice on how best to handle online criticism.

About the Author
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Reviews
'An excellent read covering the current key components and chock full of useful advice.' -- Mick Phythian MBCS CITP * Research Associate, Centre for Computing & Social Responsibility, De Montfort University *



Book Information
ISBN 9781780174501
Author Carrie Marshall
Format Paperback
Page Count 80
Imprint BCS, The Chartered Institute for IT
Publisher BCS Learning & Development Limited