• Comprehensive guide to writing in interactive media contexts, based on user experience design principles
• Provides practical guidance to students and practitioners in a wide range of professional writing contexts including advertising, marketing, technical communication, instructional communication, and creative media
• Case study approach and supplemental resources make it ideal for developing skills, not just learning abstract principles -eResource with additional cases and documentation as well as exercises for instructors
• Based on the author's previous Writing for Multimedia and the Web 9780240808222, but refocused on today's communication and media environment

About the Author

Timothy Garrand is a Lead UX Product Designer who has led numerous projects for major corporations including JPMorgan Chase & Co., Merrill Lynch, Bloomberg, Proctor & Gamble, and Iron Mountain.

Reviews

Praise for earlier editions:
"A better title for this book might be, Writing for the 21st Century. Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written word-and its medium-appropriate manipulation-is responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine."
Anne Collins-Ludwick, scriptwriter/producer, Nancy Drew PC games

"This is the best textbook I've found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tools facilitate student achievement. I've tried several other texts for my Writing for Multimedia course, but I always return to Garrand. His book sets the standard in the field."
Michael Huntsberger, University of Oregon, USA

Book Information
ISBN 9781032554242
Author Timothy Garrand
Format Paperback
Page Count 312
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 594g