World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management.

The book is divided into four parts, with Part I providing background chapters on world tourism cities. It begins by clearly defining world tourism cities and explaining the impacts of globalisation and urbanisation on these cities. The subsequent chapter explains the urban tourism phenomenon and traces its growth. Part II presents city destination management, planning and development and the marketing and branding of cities, offering practical solutions and approaches. Part III discusses major issues and trends in world tourism cities including resident well-being and quality of life, sustainability, smart tourism, crises and the rise of tourism in Asian cities, and the final part identifies the future opportunities for city tourism.

Written in a student-friendly tone, the book is richly illustrated and contains several engaging features, including Sweet tweets (snippets of information on cities) and Short breaks (detailed case studies on cities). This will be essential reading for all tourism students.

About the Author

Alastair M. Morrison, PhD, is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development. Prof. Morrison is the co-editor-in-chief of the International Journal of Tourism Cities and co-editor of the Routledge Handbook of Tourism Cities.

Cristina Maxim, PhD, is Senior Lecturer in Tourism at the University of West London. Her research interests are focused on destination management, cities, sustainability, tourism planning and management, regional development and local government. She has published a number of academic papers on urban tourism, including a recent article in Current Issues in Tourism on the challenges faced by world tourism cities, and has contributed a chapter to the Routledge Handbook of Tourism Cities titled "Challenges of world tourism cities: London, Singapore and Dubai".

Reviews

'This is a timely book set to become a seminal contribution to urban tourism. The authors, who are prolific researchers and consultants in this field, build on scholarly work published in the International Journal of Tourism Cities over the last six years, whilst adding to the latest research on urban tourism and tourism cities with valuable insights from practice around the world. World Tourism Cities will be of interest not only to students and academics alike, but also to practitioners and policy makers eager to capitalise on the latest knowledge related to the management of urban tourism destinations in all their different dimensions - from capacity management and innovative destination marketing practices to smart tourism.'

Dr J. Andres Coca-Stefaniak, Professor in Tourism, Events and Sustainability, University of Greenwich (London, UK); and co-editor of the Routledge Handbook of Tourism Cities

'This is a timely book that provides an extensive overview of tourism in world cities. By taking a systemic approach, the authors provide much needed new insights and perspectives on urban tourism. The book is written in an accessible way with plenty of real-life examples that help clarify the comprehensive insights and ideas put forward in the book. As such, the book acts as an important source of reference for researchers, students as well as engaged practitioners.'

Dr Ko Koens, Professor of New Urban Tourism, Inholland University of Applied Sciences, The Netherlands

Book Information
ISBN 9780367629120
Author Alastair M. Morrison
Format Paperback
Page Count 342
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 660g