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Winning with Strategic Marketing: Driving Success for Startups and Small Businesses by David Altounian 9781637425497
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Winning with Strategic Marketing: Driving Success for Startups and Small Businesses by David Altounian 9781637425497

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Description

A group of eminent software developers gathered at a Colorado ski lodge in 2001, codifying The Agile Manifesto, a philosophy for efficiently accomplishing technical work. In this accessible, real-world-example-laden, and unexpectedly entertaining book, The Agile Enterprise explains how to apply The Agile Manifesto's ideas company-wide.

The wisdom imparted in The Agile Enterprise teaches students to decompose large problems into manageable chunks, helps managers find their value among self-managing teams, and enables executives to measure and recognize success in their own Agile Enterprises.



Book Information
ISBN 9781637425497
Author David Altounian
Format Paperback
Page Count 160
Imprint Business Expert Press
Publisher Business Expert Press

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