'A wholly new perspective to finding balance and success' - Nir Eyal

'I highly reccommend it' - John Maeda, Chief experience officer, Publicis Group and author of How to Speak Machine: Laws of Design for a Digital Age

Smash your targets * Annihilate the competition * Choose your battles

Have you ever wondered why we use metaphors derived from war and conflict so often at work? What impact does that have on how we conduct business, our culture, our stress levels and ultimately our ability to succeed?

For too long war has cast a spell on how we think about business, with negative implications for us, the companies we work in and on the planet. Drawing on the philosophy of Wing Tsun, an ancient Chinese martial art based on the idea that fighting is fundamentally bad, John Vincent and Julian Hitch challenge some of our deepest-held assumptions and show us how to unlearn many ideas and behaviours that are preventing our personal and professional growth. Instead of embracing force as the long accepted route to success, Winning Not Fighting offers as a transformational guide to work and life by inspiring positivity, simplicity and focus.

"Unites business and martial arts in a realistic, practical and intelligent way. It's capitalism, but not as we know it." - Benjamin Zephaniah

Learn how to triumph in every part of your life with the new philosophy of simplicity, balance and self-mastery.

About the Author
John Vincent (Author)
John Vincent is CEO and co-founder of the healthy fast-food chain, LEON, which he started in 2004 with the mission to create Naturally Fast Food - food that tastes good, does you good and is kind to the planet. The guiding principle behind John's experience and success in business is his vision and commitment to help make things better. It is this singular purpose that has seen him grow LEON into one of the UK's most recognisable restaurant brands, establish the company in the US and Europe, and lead projects such as the UK government's School Food Plan and to create and Chair the Council for Sustainable Business.

Julian Hitch (Author)
Julian Hitch is one of Europe's foremost masters in the ancient Chinese martial art of Wing Tsun and has travelled the world practising and teaching Wing Tsun. He is an experienced consultant, applying the principles of the martial art to achieve business success. He works closely with a number of companies, including Leon Restaurants, where he is the Director of Wellbeing. A qualified barrister, he also guides his own Kwoon (school of martial arts) in London and is an expert in close quarter combat, training elite military and close protection personnel.



Reviews
A wondrous book built around the collision of two deeply implausible bedfellows: Eastern martial arts and modern business culture. But what may sound like an unlikely pairing in fact yields a host of the most eye-opening ideas that won't fail to intrigue anyone with an interest in a more mindful, purpose driven and humane business world. Not least, the humanity and vulnerability of the authors shine through and make this a touching as well as inspiring read. * Alain de Botton, Philosopher and bestselling author of The Course of Love *
A timely piece of work that unites business and martial arts in a realistic, practical and intelligent way. It's capitalism, but not as we know it * Benjamin Zephaniah, Poet and bestselling author of The Life and Rhymes of Benjamin Zephaniah *
Winning Not Fighting provides a wholly new perspective to finding balance and success * Nir Eyal, author of Hooked and Indistractable *
I highly recommend it * John Maeda, Chief experience officer, Publicis Group and author of How to Speak Machine: Laws of Design for a Digital Age *



Book Information
ISBN 9780241318379
Author John Vincent
Format Hardback
Page Count 448
Imprint Portfolio Penguin
Publisher Penguin Books Ltd
Weight(grams) 450g
Dimensions(mm) 204mm * 138mm * 34mm