Pleasing Wall Street used to be easy for executives. Not anymore. The stock market is an uncertain place, and every day executives have to figure out what investors really want. There are right ways and wrong ways to do this. Get it wrong, and you risk alienating investors as well as employees, consumers, and suppliers--which can erode your earnings and stock price. In Winning Investors Over, Baruch Lev draws on his own and other finance scholars' research to present authoritative, often surprising instructions for dealing intelligently with Wall Street--and boosting your company's earnings and stock price. Through rigorous data analysis and real-life cases, Lev shows how to: * Understand and address investors' concerns to secure ongoing funding and support from the capital markets * Deliver disappointing news effectively to investors * Build, rebuild, and maintain credibility on Wall Street * Buy time for your company's recovery from activist shareholders and hedge fund raiders * Structure your compensation to win shareholders' support Winning Investors Over demonstrates that despite the uncertainty that characterizes Wall Street today, you can still craft a mutually beneficial, long-term partnership with investors.

About the Author
Baruch Lev is the Philip Bardes Professor of Accounting and Finance at New York University's Stern School of Business and the director of both the Vincent C. Ross Institute for Accounting Research and the Project for Research on Intangibles. He is a permanent visitor at Ecole Nationale Des Ponts and Chaussees (Paris) and City University Business School (London).

Reviews
"a perceptive, thorough, well-timed book about how to ensure you and your company have a productive, long-term relationship with the capital markets and investors." -- Listed magazine (Canada) "The book is a model of clear organization and is written in a breezy style. In 14 succinct chapters, with summaries and takeaways, it makes a persuasive case for transparent dealings between corporations and their shareholders, arguing that deviations from the straight and narrow will be punished sooner rather than later." -- Strategy + Business "Lev has written an enjoyable and informative handbook for those who wish to learn how best to win investors over and what kind of information genuinely influences the price of a stock." -- Financial Analyst Journal "Unlike many other academics, Lev writes entertaining and free-flowing prose that makes Winning Investors Over an enjoyable read" -- Enterprising Investor/CFA Institute "excellent new book..." - The Economist "The book offers valuable counsel on how to manage investors' expectations and reactions through policies of forthrightness. And, from an investor's standpoint, it provides a valuable window on how such policies should be pursued." "...his latest book, is a serious survey of recent academic literature on corporate and capital-markets behavior, supported by his own fresh research, all synthesized into a set of digestible principles for corporate managers seeking to cultivate healthy and mutually beneficial relations with investors and analysts." -- Barron's "5/5...Every board member should read this book." -- Professional Manager magazine "Lev's wisdom is pithy and profound." -- Business Outlook India "this is a very good book indeed with real practical application." "It's worth a look." - Investor Relations Society


Awards
Commended for Axiom Business Book Awards (Personal Finance) 2012.



Book Information
ISBN 9781422115022
Author Baruch Lev
Format Hardback
Page Count 400
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press
Weight(grams) 652g