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Winning In Service Markets: Success Through People, Technology And Strategy by Jochen Wirtz 9781944659042
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Winning In Service Markets: Success Through People, Technology And Strategy by Jochen Wirtz 9781944659042

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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Book Information
ISBN 9781944659042
Author Jochen Wirtz
Format Hardback
Page Count 704
Imprint World Scientific Publishing Co Inc (USA)
Publisher World Scientific Publishing Co Inc (USA)

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