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Wiley Pathways E-Business by Greg Holden 9780470198575
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Wiley Pathways E-Business by Greg Holden 9780470198575

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9780470198575
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Description

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

Book Information
ISBN 9780470198575
Author Greg Holden
Format Paperback
Page Count 480
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 826g

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