Description
"...gives example after example of the price that we all pay for a situation in which 'women may hold the keys but men still control the locks'."
The Times
"What's especially valuable is the authors' analysis of where companies go wrong in managing women...that's how it will help women in the workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today's female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters - as much when the economy's bust as when it's booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
About the Author
AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe's leading gender consultancies. 20-First works with progressive companies interested in building gender 'bilingual' organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market - the female half. The firm's renowned Bilingual Leadership programmes help executives - men and women - manage difference more effectively.
Avivah is also the Founder and Honorary President of the European Professional Women's Network (www.EuropeanPWN.net), a certified executive coach and was a Visiting Coach at INSEAD. She is a popular speaker on leadership and gender issues across Europe and has had articles and interviews published in publications such as the International Herald Tribune and the Financial Times. Canadian, French and Swiss. In 2007, ELLE Magazine recognised her as one of the TOP 40 Women Leading Change. She lives in France with her husband and gender balanced children (a son and a daughter).
ALISON MAITLAND is an independent journalist and commentator who has been researching and writing about women in business for a decade. She spent 20 years with the Financial Times, including eight years as Management Writer. Her other specialist areas are leadership and corporate responsibility.
Alison is a Senior Visiting Fellow in the Faculty of Management at Cass Business School, City University, London. She is a conference speaker and moderator and she directs the Work-Life & Diversity Council of The Conference Board Europe. She served on the advisory group for the Equal Opportunities Commission's 2007 investigation into the Transformation of Work. She lives in the UK with her husband and two daughters.
Reviews
"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..." (Women-omics.com, October 9th 2008)
"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)
"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)
"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)
"step-by-step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)
" need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)
"At least someone is talking sense, and we shouldn't be surprised that it's a woman." (Scotland On Sunday, Monday 11th February 2008)
"Why Women Mean Business is an innovative and stimulating book." (Financial Times, Tuesday 26th February 2008)
"[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research." (Financial Times, Thursday 28th February 2008)
"...offers practical advice, backed up by case studies and statistics." (Director, March 2008)
"This powerful new book brings together...the multiplicity of opportunities available to companies that really understand what motivates women..." (The Business Channel Newsletter, March 2008)
"...this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool." (Harper's Bazaar, April 2008)
"The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics." (Personnel Today, Tuesday 1st April 2008)
"Why and how to improve women's place in business leadership". (International Herald Tribune, Friday 4th April 2008)
"The book is a comprehensive understanding of the emergence of women as the next economic revolution". (TNT Link newsletter, March 2008)
Book Information
ISBN 9780470725085
Author Avivah Wittenberg-Cox
Format Hardback
Page Count 376
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 572g
Dimensions(mm) 224mm * 147mm * 27mm
