Description
"...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer." -Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA
2021 International Book Awards finalist in Health: Diet & Exercise
#1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy
Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He's here to personally guide you on smarter food choices and improve your quality of life.
Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong?
Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets.
Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits.
You can:
- Understand the psychology behind hidden influences
- Make better food decisions
- Fear less and enjoy more the food you eat
If you enjoyed books like Eat, Drink, and Be Healthy; SuperLife; How to Be a Conscious Eater; or How Not to Die; you'll love Why Smart People Make Bad Food Choices.
Jack has access to many influencers to write the foreword plus extensive list of endorsers, one of whom pre-ordered 200 copies during the pre-order campaign. Jack is a social media influencer with 11,000+ followers on Twitter, Instagram and Facebook and a super-networker with more than 26,000 followers/connections on LinkedIn. Jack is a professional speaker with a built in clientele of 5-10,000 people a year. The total U.S. weight loss market grew at an estimated 4.1% in 2018, from $69.8 billion to $72.7 billion. The total market is forecast to grow 2.6% annually through 2023. Jack sold a total of 597 pre-order copies and raised $11,940 with more than 400 readers on Publishizer. He is the founder of Futurity, a food foresight company Jack is a former senior advisor for global food policy under four Secretaries of State He was named by Scientific American one of the 100 most influential people in biotechnology today
About the Author
Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet. Jack previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the US Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in 60 countries on the future of food and consumer behavior. Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a JD, an MS in Environmental Science, a BA in psychology and chemistry and a BS in biology from Indiana University.
Book Information
ISBN 9781642505924
Author Jack Bobo
Format Paperback
Page Count 244
Imprint Mango Media
Publisher Mango Media
