From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.

Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.

Why Most Things Fail by Paul Ormerod is the essential book on why some businesses fail . . . and how to avoid it.

About the Author
Paul Ormerod is the author of The Death of Economics, Butterfly Economics and Why Most Things Fail. He studied economics at Cambridge and his career has spanned the academic and practical business worlds, including working at the Economist and as a director of the Henley Centre for Forecasting. He is a Fellow of the British Academy of Social Science and has been awarded a DSchonoris causafor his contribution to economics by the University of Durham.

Reviews
"'Engrossing and entertaining... A careful, comprehensible analysis of the limits of human rationality's ability to control the world.' Alasdair Palmer, Sunday Telegraph 'Gripping stuff.' Krishna Guha, Financial Times"



Book Information
ISBN 9780571220137
Author Paul Ormerod
Format Paperback
Page Count 272
Imprint Faber & Faber
Publisher Faber & Faber
Weight(grams) 213g
Dimensions(mm) 197mm * 127mm * 16mm