Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time - health care. Frank Hone, a health care consumerism advocate and practitioner, takes a big picture look at what's wrong with health care in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of ""Why Healthcare Matters"" is that the solution lies in personal responsibility and employer engagement. And the heart of this book is a seven-step plan of action to drive substantial change in health care in your company. You'll get a clear picture of: the U.S. health care system and the important role employers play in its future; key factors in the U.S. health care system including medical advancements, chronic disease, life expectancy and national economic factors; how health care professionals, pharmaceutical manufacturers, insurance companies and the FDA influence health care; the rise of health care consumerism and key elements in the market transformation; the role of business and the media in changing health care; eleven organizations that have brought key stakeholders together to address important national issues related to improving health care; fourteen corporations at the leading edge of health care consumerism; a 10-step plan for a communications program; and, roles and opportunities for business, markets and consumers in improving the nation's health care.

Book Information
ISBN 9781599961538
Author Frank Hone
Format Paperback
Page Count 226
Imprint HRD Press Inc.,U.S.
Publisher HRD Press Inc.,U.S.