AS HEARD ON THE DIARY OF A CEO PODCAST

Calorie information is ubiquitous. On packaged food, restaurant menus and online recipes we see authoritative numbers that tell us the calorie count of what we're about to consume. And we treat these numbers as gospel; counting, cutting, intermittently consuming and, if you believe some 'experts' out there, magically making them disappear. We all know, and governments advise, that losing weight is just a matter of burning more calories than we consume.

Here's the thing, however, that most people have no idea about. ALL of the calorie counts that you see everywhere today, are WRONG.

In Why Calories Don't Count Dr Giles Yeo, obesity researcher at Cambridge University, challenges the conventional model and demonstrates that all calories are not created equal. He addresses why popular diets succeed, at least in the short term, and why they ultimately fail, and what your environment has to do with your bodyweight.

Once you understand that calories don't count, you can begin to make different decisions about how you choose to eat, learning what you really need to be counting instead. Practical, science-based and full of illuminating anecdotes, this is the most entertaining dietary advice you'll ever read.

About the Author

Giles Yeo is a geneticist with over 20 years' experience dedicated to researching obesity and the brain control of food intake. He obtained his PhD from the University of Cambridge and assisted the pioneering research that uncovered key pathways in how the brain controls food intake. His current research focuses on understanding how these pathways differ from person to person, and the influence of genetics in our relationship with food and eating habits. He is based at the MRC Metabolic Diseases Unit, where he is Principal Research Associate, and is a fellow and graduate tutor at Wolfson College. Giles also moonlights as science presenter for the BBC.
He lives in Cambridge with his family.

Book Information
ISBN 9781398704329
Author Dr Giles Yeo
Format Paperback
Page Count 320
Imprint Orion Spring
Publisher Orion Publishing Co
Weight(grams) 224g
Dimensions(mm) 196mm * 128mm * 24mm