Description
The essays in this collection look at how fans intervene in the production of mass media. Scholars analyze the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success. Applying varying theoretical approaches to discussions of fan responses to franchises, including Star Wars, Marvel, Godzilla, Firefly, The Terminator, Star Trek, DC, and The Muppets, these essays provide insight into the ever-changing relationships between fandom and transmedia storytelling.
Book Information
ISBN 9781476684154
Author Rhonda Knight
Format Paperback
Page Count 277
Imprint McFarland & Co Inc
Publisher McFarland & Co Inc
Weight(grams) 156g